Baker and Jack are back at it again, but this time without the bears and people falling out of trees. Harvest teams up with the Cashmere Agency (Ad Age 2019 Multicultural Agency of the Year) and digital content creator/social media superstar Lele Pons (36m + IG Followers/15m + YouTube Subscribers) to bring you Jack’s limited appearance of his BIGGER, BOLDER, BATTER Spicy Chicken Combo.
Flashing back from Lele’s youth (chicken pacifier) to early chicken-stand adolescence and right on into tattooed adulthood, Baker brings to life what it what really means to be “Born For This”.
Integrating broadcast into the social realm, Lele kicked off this campaign by tweeting out she has “Big Ideas” for Jack’s chicken. Which prompted our king sized cranium captain to respond, “Let me hear what you got, have your people call my people.”
“It feels very good as a digital content creator and a woman of color to have an opportunity to work with a brand as iconic as Jack in the Box,” Pons says. “Jack in the Box really thinks outside the box. I’m really excited. I’m a comedian, and they’re really funny.”
A huge heads, err, hats off to Jack, The Cashmere Agency’s Ty Williams-CD, Michael Carian-AD, Max Lasser-CW, and Lele for making this shoot perfectly hot and spicy!