Director Matthias Zentner and his Munich based velvet mediendesign created a 14-minute multimedia, mind-blowing masterpiece to help commemorate 100 years of Audi cars and motorcycles. The monumental installation “Mobility of Change” is a massive projection display 13ft tall and a little over 93ft wide, it’s shown on a 180° panoramic screen in Audi Museums worldwide.

With narration, images, and rare archival footage the movie transports us through the observation of movement, speed, acceleration, progress, creativity, time, social responsibility and the brands DNA. Audi- 4 rings paired with 4 letters in a perfect symbiosis for over 100 years.