What do Thomas Keller, Nigel Barker, Gabby Reese and Steve Stricker all have in common? AVIS. Leo Burnett/NY partnered with Baker Smith to develop a premium campaign predicated on how Avis makes these peoples lives (and yours) a little simpler while on the road.

One of the overriding themes was to give each spokesperson an epic landscape to operate in. Desert, beaches and stunning countryside provided visual scale to the campaign. We traveled throughout California to achieve the perfect balance of location to spokesperson.

Steve Stricker